Epic Games - Fortnite Case Study
Epic Games - Software and video game company Epic games began in 1991, founded by Tim Sweeney. The company was initially called Potomac Computer Systems and began as a small start-up located at his parents' house in Potomac, Maryland, USA. From these humble beginnings and after two name changes Epic games has become a multi-billion dollar company, currently valued at 32 Billion in 2023. In recent years Epic Games has produced such popular games as World War Z, Gears of War and Fortnite. Fortnite was launched in July 2017 and has been a huge success for them, as has the gaming engine they developed called Unreal Engine. Audience The game Fortnite is aimed at young people and adults from 13 years old and upwards. The game had 125 million players within a year of its launch and 350 million registered users worldwide. It was the most popular game in the US in 2019. In terms of demographics, 26% of preteens in the US play Fortnite (SuperData Research, 2019) even though it is ...
